It takes grit to keep a business chugging.

This is why we only work with a limited number of clients at any time — because the decision to work with you signals our commitment to seeing your brand succeed. And although we regularly take on short-term projects, many of our clients are brand owners we have worked with for years.

1-Accor.png
2-Alpha to omega.png
3-AFP.png
4-AC.png
5-BFS.png
25-Blafink.png
6-EL.png
7-Esplanade.png
8-KRA.png
23-Lefko.png
9-LHN.png
22-LOM.png
20-Matter.png
10-MSC.png
24-PS.png
11-RA.png
12-Sisu girls.png
13-SMU.png
14-SB.png
21-SNS.png
16-Swissotel.png
17-TBL.png
18-UWC.png
19-VOS.png

  • Small business brand development / Reputation building / Email marketing/ Editorial strategy and development / Customer experience design and retention / Partnership marketing/ Ads management/ B2B marketing / End-to-end publication development / Brand consulting / Visual merchandising

  • In all our projects, we combine

    Commercial acumen
    + Brand stewardship
    + A clear vision for the future

    to build small businesses that stand out for their processes, products, and purpose. Our approach aims to ensure your brand is here to play the long game: to outlast trends, grow a community of loyal advocates, and never be run-of-the-mill.

  • Our greatest hits from a decade of work include:

    MATTER (2014)
    • Being one of MATTER’s early partners to help them gain traction both locally and internationally.

    BOUTIQUE FAIRS SINGAPORE (2014 - PRESENT)
    • Working with Boutique Fairs Singapore for 10 years and counting in the areas of social media marketing, brand and vendor communication, partnerships, and reputation building.

    TAN BOON LIAT (2016, 2018)
    • Marketing the first two editions of the Tan Boon Liat Block Party, a destination event that brought together the many tenants of one of Singapore’s iconic furniture destinations.

    SINGAPORE MANAGEMENT UNIVERSITY (2017-2019)
    • Developing 3 issues of Excellence Explored, an editorial series highlighting the journeys of small business owners in industries from farming to hospitality and tech.

    SUNDAY BEDDING (2019-2023)
    •     Iterating and implenting brand identity across key editorial platforms including email, social media, packaging, and long-form digital and print content.

    LITTLE ONCE MORE (2023)
    • Branding the new business of a returning client whom we had worked with in 2015.

  • We work with small businesses of different sizes. Service retainer fees begin from $5,000/month from 2024, with a minimum commitment period of 5 months. Short-term projects begin from $7,000 for a project term of 9 weeks.

From Our Clients

CHARLOTTE CAIN, FOUNDER OF BOUTIQUE FAIRS SINGAPORE
client from 2014 - present

“

I have always felt that Public Culture places the client first and foremost in every aspect. I love the sincerity and depth of their work, their integrity and creative input. Throughout the years of working with Public Culture, that integrity has shown itself in so many ways, especially in cases where the ‘client first’ belief was upheld. I have never doubted they hold the interest of my business as the utmost priority.

It is Public Culture that has single-handedly placed Boutique Fairs Singapore where it is today through taking the time to truly understand the ethos of the brand. I appreciate their openness to dialogue and direction, their commitment to the cause and their ever present constructive and creative input.

I would not hesitate in recommending Public Culture as Boutique Fairs Singapore’s standing in social media would not be where it is today, had it not been for the depth and determination of their work.

CAROLINE CHIN GEYLER, FOUNDER OF ARETE CULTURE
client from 2014 - present

“

I highly recommend Public Culture to those looking for an amazing and results-driven partner with the ability to take your company to the next level. We have partnered for seven years now and remain very happy clients. As our business grew, we eventually arrived at a point where we needed to progress to the next phase of growth. Public Culture not only took our ideas and strategies to make them accessible and comprehensible, but also ensured that the message was delivered efficiently to the right target audience. The quality of their work is simply exceptional and the end results were aligned to our vision.

JIN LEE, FOUNDER OF PLURAL SUPPLY
client from 2022 - PRESENT

“

One year after we started our business, we decided to rebrand Plural Supply. A good friend recommended Public Culture and after speaking to them, we felt that they were very honest and transparent about what they could do to help Plural Supply with our rebranding exercise and long term marketing needs. Having worked with the team for 1.5 years, we feel that they are always ready to respond to different needs and questions that we have about visual merchandising, website development and management, branding, packaging, email and social marketing, ads management, photography and videography.

We appreciate that Public Culture takes the time to consider any questions we have related to branding, marketing or product, and always comes back with good suggestions and are able to implement them. Public Culture has had a huge impact on the way the Plural Supply business grew. After our rebranding exercise and the continued work on our social media marketing by Public Culture, we experienced an increase in collaboration and business opportunities.

We would definitely recommend Public Culture for anyone who is looking for a knowledgeable, creative and effective marketing team to work with. 

GWEN VETUZ, FOUNDER OF LITTLE ISLANDERS
client from 2018-2021

“

Public Culture is our right-hand woman dream team. They really take the time and effort to understand our needs, brainstorm with us and deliver exactly what is required. They are able to transform our dreams, random thoughts and crazy ideas into concrete, tangible messaging and social media ready assets. Plus they do everything with such heart and enthusiasm! Public Culture is not just people we work with, they are an integral part of our small independent business.